ADVERTISING ON THE BIG SCREEN
Traffic Volume
180,000 road users per month
4,000+ Road & Consumers per day
Ad Rotation:
- Each ad is displayed for 8 seconds in each rotation.
- A rotation contains a maximum of 10 individual ads.
- All ads are displayed 24 hours a day 7 days a week.
Digital Screen Size
Size: 7m x 3m
Pixels: 1056w x 432h
UNIQUE SELLING POINTS
GeoTribes:
Debstars | Suburban Splendour | Achievers

SITE DESCRIPTION
Regional Coverage

ARTERIAL ATTRIBUTES
Town Centre

PROXIMITY
Retail and QSR

AUDIENCE
Families
GEOTRIBE AUDIENCE SEGMENTS
Stand out segments cover appealing audiences ranging from younger to older family segments
DEBTSTARS 12.9%
FINANCIALLY EXTENDED YOUNGER FAMILIES
Middle-ses with high levels of mortgage, credit card & consumer debt. Infants & young children.
BUYING DRIVERS:
• Most exclusive
• Most stylish
• Recommended by family/friends
• Most Popular
• Best customer service
SUBURBAN SPLENDOUR 12%
MIDDLE CLASS MATURE FAMILIES
Mature aged Families with dependent children. High mortgage debt & interest payments
BUYING DRIVERS:
• Best customer service
• Best warranty
• Most reward points
• Recommended by experts
• Most durable
ACHIEVERS 10.1%
AMBITIOUS YOUNGER & MIDDLE AGED FAMILIES
Higher SES with high levels of income & debt. High household spend. Younger children
BUYING DRIVERS:
• Cheapest
• Latest
• Brand leader
• Best Quality
• Best Value
AUDIENCE SNAPSHOT
FAMILY COUNTRY LIVING

PEOPLE
Average

HOUSEHOLD
Families & Couples

OCCUPATION
Spread Of Occupations
